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CEIC approach

What is our approach?

The CEIC approach: a 10 month programme with user and stakeholder engagement, workshops, site visits, action learning, peer learning & support, expert master-class support and NPD/SS mapping & implementation support.

How do we deliver this approach?

  • Experiential workshops that take people through innovation models and Circular Economy knowledge.
  • Creation of inter and intra Communities of Practice of Public Service managers that provide peer support and challenge and facilitate regional working
  • Co-create new service solutions within the networks

Learn more about how Welsh Water and Ford engaged with CEIC principles here

If you are participating on a CEIC cohort, please follow this link here to access the knowledge transfer questionnaire.


CEIC schematic

The programme is based around:

  • A foundation workshop and two-day residential ‘experiential learning event’ to develop the innovation Community of Practice
  • Monthly workshops around Circular Economy principles, design-thinking and new service solution development theories, tools and techniques; leading to the co-creation of new tools and procedures that address identified Circular Economy challenges through the use of new product development / service solutions  tools
  • Creation and facilitation of action learning sets to support the implementation of new tools and procedures
  • Test and learn ‘on-site interventions’ within selected public service organisations to trial new tools and procedures
  • Best Practice visits to innovative organisations (public and private sector) to develop confidence, knowledge and skills of ‘what works’
  • ‘Workplace exchange’ visits to provide 1 to 1 peer learning and support
  • Creation of ‘innovation champions’ in all organisations to cascade knowledge and skills and sustain activities beyond the programme within the Communities of Practice
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Stock image of a group of people planting

Planned cohort thematic challenges

The CEIC team will coalesce challenge groups from public sector organisations. These groups will explore how circular economy and innovation principles can be used to develop new methods, tools and processes in response to the challenges.

The challenges for upcoming cohorts are as follows:

Swansea Bay Region

Cohort 1 – Sustainable Innovation

Cohort 2 – Decarbonisation of Housing

Cohort 3 – Health and Wellbeing


Cardiff Capital Region

Cohort 1 – Decarbonisation of Housing

Cohort 2 – Procurement

Find out more

Our key principles

We define the circular economy as:

“A circular economy aims to redefine growth, focusing on positive society-wide benefits. It entails gradually decoupling economic activity from the consumption of finite resources, and.  designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital. It is based on three principles:

  1.   Design out waste and pollution
  2.   Keep products and materials in use
  3.   Regenerate natural system”

(The Ellen MacArthur Foundation, 2020)

CEIC will facilitate the entities engaged to co-create new service solutions to existing Circular Economy challenges that they face.

Innovation Networks

The aim of CEIC is to stimulate inter-organisational collaboration and circular economy engagement within the public sector. The project strengthens inter-organisational partnerships and regional working between entities. The project also aims to sustain and create new employment whilst simultaneously driving productivity and growth within Wales, developing regional service solutions.

Knowledge Access

During CEIC delegates will receive training in developing a number of methods, tools and processes for incorporating circular economy principles. CEIC will generate a greater understanding of how delegates transfer the knowledge gained from participation in CEIC to their own organisation. To encourage inter-organisational collaboration, CEIC delivery will be based on social learning theory, where emphasis is placed upon a ‘learning-by-doing’ approach. The project will be heavily underpinned by education theories around communities of practice, design thinking, action learning, socratic teaching methods and critical reflection. Each cohort will formulate a community of practice, reinforcing the collaborative nature of the CEIC project.

Future Generations

The circular economy aspect of CEIC addresses a number of goals outlined in the Wellbeing and Future Generations Act.  Read our blog here to find out more.

Executive Education

The CEIC programme is delivered as part of Swansea University’s School of Management Executive Education offering. If you would like to find out about other executive education courses offered from the School of Management, please read the below information.

School of Management Executive Education courses are taught by experts in their fields and are aimed at organisations and professionals from all sectors – private, public and third sector – seeking to futureproof their organisation, develop leadership skills and enhance career opportunities.

Executive Education Opportunities at Swansea University’s School of Management  provides a one-page overview of the School of Management’s executive education offer, including:

  • Chartered Institute of Marketing Qualifications
  • Part-Time Master of Business Administration (MBA)
  • Part-Time Doctor of Business Administration (DBA)
  • Bespoke Consultancy and Research Support
  • Full/part time -Advanced Health and Care Management (Innovation & Transformation) MSc (Scholarships available)

For more information about the courses and bespoke support,  the School of Management Executive Education Team can be contacted at and are happy to offer advice and answer any questions.